At Imperfect Foods, I led product and packaging copy across our private-label assortment, wrote the tone guidelines for our rebrand, and was the editor of our beloved blog and newsletter: The Whole Carrot, and worked on paid media, retention, and acquisition.
Make it stand out
No moment was too small for something fun and relatable. Here is a bit of fine print I wrote on the back of a bag of baby spinach that spread on Twitter and then on Instagram.
One-of-a-kind copy and naming for one-of-a-kind products
Jelly-less Jammy Beans and the Rainbow Experience
Away on Holiday Chocolates
Not Your Nana’s Fruitcake Trailmix
Brand voice + website update
We revamped the storytelling across all channels including our hyper-engaged newsletter and social, Improved brand vibes, and overall delightfulness across product and packaging copy. Below are a few web and packaging examples.
Social and Paid Media
